PRESS RELEASE - DECEMBER 17, 2001

Proven Brands Announces Don Robison as General Manager
Denver , CO

Proven Brands is pleased to announce that Don Robison will be the company's new General Manager. As Managing Director of PRO Group's GardenMaster and FARM MART divisions, Robison is no stranger to the industry.

Robison joined PRO Group in 1999 as Managing Director of GardenMaster and has many professional accomplishments in the hardlines industry. He managed a Midwestern Tack and Feed store and a Lawn and Garden store for four years, gaining valuable retail and management skills. Robison also served as Chief Sales and Marketing Officer for The CISCO Companies. While at CISCO, Robison developed four trademarked products for the lawn and garden industry.

As Robison takes on his new duties with Proven Brands, he will retain his previous roles with GardenMaster and FARM MART.

  

Steve Synnott, Vice President of Marketing and Merchandising said, "Don Robison brings a vast amount of knowledge to his new position, with extensive experience in retail, wholesale and product development."

Robison graduated with a B.S. in Economics – School of Agriculture, Purdue University. He has also completed graduate work in Sales Management – School of Business, Indiana University.

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